Incorporating Twitter Into My Media Mix

Posted on May 6th, 2009 by Dave Stein

I’ve been seeing more and more business contacts coming up on Twitter. They’re following me. Nice. I follow them. No question this is a fast-moving phenonemon—like Susan Boyle (with, as of today: 52,532,400 views on YouTube) and YouTube’s parent, Google itself, during its first few years of growth.
I presented today on [...]

Filed under: Marketing, Relationships, social media | 3 Comments »

ESR's Survey On Social Media Use in B2B Selling

Posted on April 6th, 2009 by Dave Stein

With the assistance of The TAS Group, ESR recently surveyed nearly 400 users of the following technologies to determine the effects that these new technologies in helping them win B2B sales opportunities:

Jigsaw;
LinkedIn;
Twitter;
Plaxo;
Facebook;
Hoover’s or OneSource.

The pace of technology development today is dizzying. It seems as though a new sales-related technology appears daily. The question is, do [...]

Filed under: Marketing, Relationships, Sales Strategy, Technology | 9 Comments »

An Important Message About An Important Message

Posted on March 30th, 2009 by Dave Stein

A while back messaging and branding expert Maureen Blandford asked me to lend an endorsement to what was then her new book, Branding Doesn’t Work in Business to Business. I had not met Maureen.  I was skeptical. By the time I got through with the book, I was a Maureen Blandford fan.  Why?  Maureen provides [...]

Filed under: Buyers, Marketing, Sales Strategy | No Comments »

The New Social Media (Wars)

Posted on March 26th, 2009 by Dave Stein

I’ve been involved in a number of posts on The Customer Collective where there have been some personal attacks by a few social media zealots against some of us that have a more balanced view of the capabilities and tools required for effective B2B selling going forward in this new(est) economy.   Jonathan Farrington1, Dave Brock, [...]

Filed under: Buyers, Economy, Professionalism, Relationships, Research, Sales Strategy, Technology, sales process | 5 Comments »

This Social Media Thing

Posted on January 6th, 2009 by Dave Stein

I’ve been using LinkedIn for years.  Been writing about it and recommending it as well.  I’ve introduced some out-of-work sales leaders to some of my contacts, did some informal research, got connected to old contacts.  It’s a very useful tool for business.
During this past holiday, I decided to spend some time on Facebook and Twitter.  [...]

Filed under: Relationships, Technology | 20 Comments »