Yet Another Misguided Sales Training Decision

TweetA while back a well-known and well-respected company approached ESR about us assisting them in an upcoming sales training provider evaluation and selection process.  Right up our alley! We asked about their requirements definition.  Mary (not her real name), from the corporate training department, was managing the project.  She told me that a boutique consulting [...]

Come On, Dave. Who’s The Best Sales Trainer?

TweetThat’s a question I’ve been asked again and again by journalists, sales leaders, sales training company CEOs, corporate training departments, consultants, and our clients, when they first contact us. When I tell them that’s not a question I can easily answer, many offer to pay me just for providing them with “just one name.” If [...]