Referral Selling: An Old Silver Bullet, Revitalized
Posted on July 8th, 2008 by Dave Stein
Tweet If you visit the best sales blog sites, you’ll no doubt stumble upon Paul McCord. Paul has a lot to say about an old silver bullet—referral selling. I call referral selling ”old” only because the practice of leveraging existing customer relationships has been around for decades. In fact, not enough sales people build this potentially powerful lead generation strategy into [...]
Filed under: Book Recommendation, Buyers, Measurement, Pipeline, Relationships, Sales Strategy, Sales Tactics | 1 Comment »
