Trust

I’ve been very critical of sales tips during the past six months.  My column in Sales and Marketing Management Magazine about it as well. The simple reason is that sales tips keep salespeople and their managers focused on tactics and shortcuts rather than investing the time and effort required for planning and executing a strategic [...]

What's In Your Salesreps' LinkedIn Profiles?

A lot has been written about how potential new employers look at a candidate’s Facebook or MySpace page.  Walter McConnell made a terrific point about a different flavor of web presence in a comment recently on the Sales 2.0 Network Blog.  Walter is talking about customers seeing a sales rep’s bio or profile on the web: It’s widely accepted now that [...]