Posted on January 21st, 2009 by Dave Stein
Lead Gen is a big, big issue these days for many companies. Those companies that didn’t have an effective Lead Gen function coming into this economic crisis have a big challenge: investing the time and money now to get this done the right way. It’s like trying to change a tire on a racing car [...]
Filed under: Marketing, Measurement, Pipeline, Research, Technology, sales training | 3 Comments »
Posted on June 16th, 2008 by Dave Stein
This afternoon I interviewed Brian Carroll for a podcast which will be published in two weeks.
Many of our clients and subscribers are focused on lead generation these days, and I knew Brian would bring perspective to the issue.
Brian discussed the ever-elusive sales and marketing alignment with respect to the two functions working together. He discussed not only the [...]
Filed under: Marketing | No Comments »
Posted on June 12th, 2008 by Dave Stein
I delivered a webinar sponsored by ISBM (Institute for the Study of Business and Markets at the Smeal College of Business at Penn State). It was moderated by Mary Donato, who is the Associate Director of ISBM and writes a column for Sales and Marketing Management magazine, as I do. (Mary is by far the best webinar [...]
Filed under: Marketing, Measurement, Presentations, Technology | No Comments »
Posted on May 4th, 2008 by Dave Stein
I was looking for some good blogs to link to on this site and I came across Seth Godin’s post from June 2006. What a winner!
What a salesperson would say: “There is no comparison, NONE, between an inbound call (one that you created with marketing) and a cold call (one that you instructed me to [...]
Filed under: Hiring, Marketing | 2 Comments »
