Strategy 18: Become An Expert At Competitive Positioning

Hey, I have a proposition for you.
I had a really bad experience with Dearborn Trade Press (now Kaplan Financial Publishing) with my book, How Winners Sell, Second Edition. It’s no longer in print, although companies seem to be able to find copies somehow when I come in to present at their sales kick-offs and other [...]

Checklists: For Surgeons, Pilots and… Salespeople

I believe in checklists.  Clearly the medical community just got the message as well.  A study published online by the New England Journal of Medicine this week shows that adopting a surgical safety checklist (PDF) reduced deaths and complications by more than a third.  From the Wall Street Journal:
Researchers collected data on nearly 8,000 patients [...]

A Few Good Sales Coaching Blog Posts

If you’re in sales (or general) management, two consecutive posts on Bill Caskey’s Inside the Sales Mind blog are really worth reading:

Sales Training Q&A #12: How to Maintain a High Performance Sales Team.  During my years as a sales consultant this was one of the coaching exercises I did with every sales manager.  It is [...]

Business Acumen: A Critical Selling Capability

When I wrote How Winners Sell one of the most important messages I needed to communicate to my readers was this:  The timeless truth about sales is it’s all about money.  B2B sales is not about selling software or strategic advice or capital equipment.  It’s about your products and services improving your customer’s business.  I was very [...]

What I Learned From Writing A Book

I get emails and calls from people writing books about sales and selling.  Here is some of what I learned and experienced as a result of writing How Winners Sell:

It was harder to produce my 256-page book than the 512-page one I started out with.  I spent almost as much time taking the book down to a sellable size [...]