Checklists: For Surgeons, Pilots and… Salespeople
Posted on January 16th, 2009 by Dave Stein
I believe in checklists. Clearly the medical community just got the message as well. A study published online by the New England Journal of Medicine this week shows that adopting a surgical safety checklist (PDF) reduced deaths and complications by more than a third. From the Wall Street Journal: Researchers collected data on nearly 8,000 [...]
Filed under: Big Wins, CRM, Methodology, Opportunity Management, Professionalism, sales process, Sales Tactics, Technology | 14 Comments »
