ESR
ES Research Group (ESR) is the research and advisory company that Dave Stein founded in 2005 along with N. Adam Rin, PhD, former president of Gartner Research. Here is ES Research’s Corporate Backgrounder.
ESR’s approach to evaluating sales training providers enables corporations to select training partners who will most positively impact their sales performance.
ESR enables sales training providers to be considered and selected in opportunities where they can best impact sales performance.
ESR was established in order to fill a huge knowledge gap in the sales training industry. Before ESR there was no independent intelligence available that provided objective comparisons of sales training companies.
Combining our expertise in sales performance improvement with our proficiency in research, we offer companies a unique perspective from which to make their crucial and costly sales training decisions. Since ESR does not provide sales training, we are in the exclusive position of remaining independent and therefore providing you with an completely objective view.
ESR researches, reports on, and advises companies in the following areas:
- sales training courses and programs
- sales training methodologies
- technology-enabled selling, especially Sales 2.0
- sales performance measurement
- unbiased, up-to-date information on the companies that deliver these services
Our offerings include expert assistance in:
- an unbiased evaluation of your company’s existing sales effectiveness
- determining your sales training needs and requirements
- all phases of evaluating and selecting the right sales training provider for your individual needs including requirements definition and RFPs
- seeing you through implementation of and compliance with vendor programs
- assisting you in the measurement of such programs
- enabling you to hire the top sales people and executives
All of our offerings—briefs, reports and consulting assistance—are available in cost-saving, annual subscriptions or can be purchased individually by registered guests. Our first rate podcasts are complimentary and intended as continuing education for all of our readers.


What is a good sales training program?…
I agree with 99.99% of Mike O’Horo’s answer and suggest you re-read his reply several times to ingrain it. I share many of his beliefs and experiences, it seems, and strongly believe we must continue to elevate the ever-evolving profession of sales. …