Huthwaite’s CEO Has A Few Questions For Me

Last week I was interviewed for a podcast by John Golden, CEO and President of Huthwaite. John had some great questions for me about a number of topics around sales effectiveness: Changes in the buyer/seller relationship, in buyer behavior, and the role of technology such as social/professional networking. The relevance of sales training given the [...]

Getting CRM to Deliver for Salespeople

A significant factor contributing to sales performance improvement is the employment of technology that will enable more effective and more efficient selling.  This technology comes in many sizes and flavors from marketing automation software from companies like Genius to post-sales call feedback and activity analytics tools like Front Row Solutions, and a lot in between. [...]

Is Demo Short for Demolition?

Earlier this week I spent two days with a technology company client in New York City.  As with every other tech company with which we’ve been engaged, I was asked about my opinion on demos.  The discussion prompted this post. On the sell-side, the precise approach to demos will differ company-by-company, product-by-product. Selling  iPhones?  Demo [...]

One Step Forward, Ten Steps Back

I picked this up on the web this morning.  A training company is looking for a software application to deliver sales training to 3000 people in 20 countries for $500. Here it is: Description: We are a Training and Development Organisation carrying out a Global Sales Training Program in different languages over the coming 12 [...]

Dealmaker Genius. There Are No Excuses Anymore.

Prior to our briefing last week by The TAS Group executives in advance of today’s announcement, we were somewhat skeptical.  We thought claims they made in their YouTube videos were more than a bit outrageous, like this one from their press release: “Dealmaker Genius uses over 20,000 core knowledge elements and more than one million [...]

Sales Training: 12 Obstacles We Must Overcome

Back in October I delivered the keynote at SMT‘s conference.  I shared with the audience ESR’s list of 12 obstacles that must be overcome for sales training to begin to have the degree of impact that a few the leading sales training companies are having with every client. Sales training is most often reactive. We [...]

Inside The Sales Training Industry (Part 3): The Hard Numbers

As a result of some recent research ESR has done for client projects (working with sales trainers as well as buyers of sales training), we have some information we’re able to share with you. Sales training revenue. Sales training revenue is off across the board, ranging from a 10% decline in previously rapidly growing companies, [...]

Inside The Sales Training Industry Part 2: 9 Big Obstacles To Overcome

For those of you who read Part 1 of this series and asked for more, thanks for your feedback, and here it is. Sales trainers and sales training firms have a big challenge over the next year:  many customer training budgets have shrunk or been eliminated entirely; the trainers’ own revenues are significantly down—there has [...]

The TAS Group Didn't Step. They Jumped.

Today The TAS Group announced the formal launch of its Dealmaker Partner Network. Dealmaker, The TAS Group’s sales performance automation platform, will serve as the core of a new generation of technology-enabled selling and learning solutions configured for each client’s specific requirements. The TAS Group’s charter solution partners are Huthwaite*, Infomentis*, and Think! Inc.  Odd [...]

Hiring a Sales Trainer: Excessive Use of Farce

Last year I wrote a blog post entitled, Come on, Dave. Which is the Best Sales Training Company? I really don’t expect everyone to have read that post, or to agree with my position, or to even understand what the problem is with that question, because providing direction to sales leaders in this regard is [...]