One Marketing Guy Who Gets It (What Sales Needs, That Is)

I  recently ran into Brian Reilly in Cancun, Mexico, at a social event. With me being on the sales side and Brian on the marketing side, naturally, a conversation ensued. (No food was thrown, we assure you.)  Brian is the founder of Solerte Consulting. I thought it would be valuable for you to hear from [...]

Dealmaker Index: Actionable Insights into Sales Effectiveness

Last week I moderated the ESR Sales Thought-Leader Panel on CRM.  Among the panelists was Donal Daly, CEO of The TAS Group. (Click on the link to listen to the archive of this very informative discussion about how CRM supports effective selling. Registration required).  Disclosure: The TAS Group is an ESR subscriber. Before the event, [...]

ESR Publishes 2011 Virtual Sales Training Report

In Q3 2011, ES Research Group, Inc. conducted an important survey to explore the impact that technology, evolving media, and new delivery methods are having on the people and organizations that develop, deliver, and purchase sales training. The results show that, over the past two years, rapid advancements in technology, combined with a sluggish economy, [...]

Virtual Learning for Sales People and a Webinar Invitation

Some observations on virtual learning for sales people Martyn Lewis, CEO of 3g Selling and Market Partners, attended ASTD’s recent TechKnowledge event in San Jose.  3g Selling is a leading provider of virtual sales learning solutions, so we view Martyn as an expert in this area. (Note: 3g Selling subscribes to ESR’s research.) With Martyn’s [...]

A New Virtual Sales Training Offering from SPI

Eighteen months ago we began telling you that more and more sales training companies would be investing in virtual delivery capabilities.  We even suggested that training firms that didn’t move toward virtual would be significantly behind the industry leaders by the time 2011 rolled around.  We knew their market would make that determination.  Behind the [...]

Now THIS is Sales Leadership!

During 2010, ES Research Group was retained by Bob Seiler, Senior Vice President of Sales and Marketing at PR Newswire.  Bob was new at PRN and had determined that deploying a selling methodology was a critical strategy to help support company growth objectives.  Elevating selling performance with the relevant training, technology, and reinforcement was required [...]

Miller Heiman’s Advanced Concepts

Last week Miller Heiman announced Advanced ConceptsSM, their new multi-media, virtual learning offering. Clients who are using Miller Heiman’s content have been saying they want to take their application of the Strategic Selling process to the next level.  The new tool provides content above and beyond what is typically offered in Miller Heiman’s programs.  Miller [...]

Huthwaite’s CEO Has A Few Questions For Me

Last week I was interviewed for a podcast by John Golden, CEO and President of Huthwaite. John had some great questions for me about a number of topics around sales effectiveness: Changes in the buyer/seller relationship, in buyer behavior, and the role of technology such as social/professional networking. The relevance of sales training given the [...]

Getting CRM to Deliver for Salespeople

A significant factor contributing to sales performance improvement is the employment of technology that will enable more effective and more efficient selling.  This technology comes in many sizes and flavors from marketing automation software from companies like Genius to post-sales call feedback and activity analytics tools like Front Row Solutions, and a lot in between. [...]

Is Demo Short for Demolition?

Earlier this week I spent two days with a technology company client in New York City.  As with every other tech company with which we’ve been engaged, I was asked about my opinion on demos.  The discussion prompted this post. On the sell-side, the precise approach to demos will differ company-by-company, product-by-product. Selling  iPhones?  Demo [...]