Sales Blog Readers Beware!

TweetI picked up on a story by Associated Press yesterday: FTC: Bloggers, testimonials need better disclosure. I’ve been very concerned for a while about two things going on in the sales blogging/social networking community.  One is wrong information.  The other is endorsements of products provided to bloggers for review—without disclosure by those bloggers. I realize [...]

Enough With The Shortcuts And Quick Solutions, Already.

TweetFortunately, it’s a busy time for us at ESR.  Right now, we’re providing advice and guidance to a number of companies that are actively evaluating strategies and solutions for sales performance improvement, but based on the economy, the state of the sales training industry, and the mistakes they’ve made in the past, have to finally [...]

The June 2009 Carnival of Trust

TweetIt’s funny how certain words you’ve always been familiar with take on new meanings as you wend your way through life.   The word “trust” is like that for me. Now that I’m thinking back in time as I write this post, I remember the television show Who Do You Trust? Perhaps the show should have [...]

Incorporating Twitter Into My Media Mix

TweetI’ve been seeing more and more business contacts coming up on Twitter. They’re following me. Nice. I follow them. No question this is a fast-moving phenonemon—like Susan Boyle (with, as of today: 52,532,400 views on YouTube) and YouTube’s parent, Google itself, during its first few years of growth. I presented today on a webinar sponsored [...]