Miller Heiman’s Advanced Concepts

TweetLast week Miller Heiman announced Advanced ConceptsSM, their new multi-media, virtual learning offering. Clients who are using Miller Heiman’s content have been saying they want to take their application of the Strategic Selling process to the next level.  The new tool provides content above and beyond what is typically offered in Miller Heiman’s programs.  Miller [...]

Channel Management. Harder Than Direct Selling?

TweetBraham Shnider is a pretty sharp guy.  He’s president and CEO of Channel Enablers, a Australia-based sales performance improvement provider that specializes in channel management strategies and training. I flew my plane up to Norwood, MA airport a while back to meet Braham face-to-face over lunch.  Fifteen-hour differences in time zones can make scheduling phone [...]

Is Demo Short for Demolition?

TweetEarlier this week I spent two days with a technology company client in New York City.  As with every other tech company with which we’ve been engaged, I was asked about my opinion on demos.  The discussion prompted this post. On the sell-side, the precise approach to demos will differ company-by-company, product-by-product. Selling  iPhones?  Demo [...]

What The Dog Saw Selling to The C-Suite

TweetI’ve been down with Swine Flu.  First I thought it would just kind of breeze by… an  H¾ N¾  kind-of-thing.  But I did get the full rendition—H1N1 all the way. I’ve been in bed, taking care of minor things here and there, but can’t really focus my brain on a few challenging projects on my [...]

A Few Words About Relationship Selling

TweetAs ESR continues to dig into the sales-related challenges of our clients’ companies, we often see a lack of understanding around the issue of relationships between sellers and buyers—often referred to as relationship selling. Here are some points to consider or debate (with me or among your team): Beginning in 2000, I heard sales leader [...]

The Question Isn't, "How Big Is Their Rolodex?"

TweetWhen the subject of hiring salespeople comes up, the Rolodex, virtual or otherwise, isn’t far behind. A salesperson’s business networks are only of some value.  Certainly not as much value as many candidates would like their interviewers to believe. In my experience, a candidate’s business network is only one component of their overall Personal Capital.  [...]

The Industry Analyst. Your Most Important Prospect?

TweetYears ago, as VP of marketing, I was responsible for industry analyst relations. Early on I made plenty of mistakes, but as time went on I figured out how to effectively manage my company’s relationships with industry research analysts, resulting in correct positioning, sales leads and plenty of positive coverage. I vividly remember the penalty [...]

Selling Through The Slump: An eBook

TweetI was asked by my friend Charlie Green representing The Customer Collective to contribute to an e-book that was just published. I recommend that you download it, read it and use it. Selling Through A Slump: An Industry-by-Industry Playbook A Guide by Salespeople for Salespeople on How to Sell Your Way to Recovery Download this [...]

ESR's Sales Training Vendor Guide Published Today

TweetESR’s Sales Training Vendor Guide: Third Edition was published this morning. The Guide analyzes, compares, and contrasts 23 leading sales training providers across many areas including: Solutions Range Range of Target Companies Range of Target Audiences Range of Training Programs Adaptability Range of Instructional Aids & Tools Quality of Instructional Design Measurement Programs Post-training Reinforcement [...]

ESR's Survey On Social Media Use in B2B Selling

TweetWith the assistance of The TAS Group, ESR recently surveyed nearly 400 users of the following technologies to determine the effects that these new technologies in helping them win B2B sales opportunities: Jigsaw; LinkedIn; Twitter; Plaxo; Facebook; Hoover’s or OneSource. The pace of technology development today is dizzying. It seems as though a new sales-related [...]