Raise Your Sales Team’s Competitive IQ

When I travel to Ireland each year, one of the subjects I’m asked to cover is salesrep against salesrep competition. The way I see it, there are three levels of competitive information a rep needs to know.  The first is about their competitor’s company—their size, locations, financial situation, reputation, etc. That’s all available on their [...]

34 Proven Tactics for Winning More Business

This post is for all my new colleagues in Ireland—sales executives and directors, VPs, MDs, and CEOs who have been attending Enterprise Ireland and The Dublin Institute of Technology’s International Selling Programme. I’ve facilitated seven days of programmes with just one left to go.  We’ve discussed sales effectiveness-building processes and strategies for building a sales [...]

Sales 101 Isn’t Enough, Says a Panel of Experts

Yesterday I had the pleasure of hosting an  sales expert round table hosted by Focus.com entitled, What Advanced Selling Capabilities are Required to Win Today? Focus.com came to me asking what topic I’d like to discuss.  The list is always long, but it occurred to me that a discussion among five experts in advanced selling [...]

Miller Heiman’s Advanced Concepts

Last week Miller Heiman announced Advanced ConceptsSM, their new multi-media, virtual learning offering. Clients who are using Miller Heiman’s content have been saying they want to take their application of the Strategic Selling process to the next level.  The new tool provides content above and beyond what is typically offered in Miller Heiman’s programs.  Miller [...]

Channel Management. Harder Than Direct Selling?

Braham Shnider is a pretty sharp guy.  He’s president and CEO of Channel Enablers, a Australia-based sales performance improvement provider that specializes in channel management strategies and training. I flew my plane up to Norwood, MA airport a while back to meet Braham face-to-face over lunch.  Fifteen-hour differences in time zones can make scheduling phone [...]

Is Demo Short for Demolition?

Earlier this week I spent two days with a technology company client in New York City.  As with every other tech company with which we’ve been engaged, I was asked about my opinion on demos.  The discussion prompted this post. On the sell-side, the precise approach to demos will differ company-by-company, product-by-product. Selling  iPhones?  Demo [...]

What The Dog Saw Selling to The C-Suite

I’ve been down with Swine Flu.  First I thought it would just kind of breeze by… an  H¾ N¾  kind-of-thing.  But I did get the full rendition—H1N1 all the way. I’ve been in bed, taking care of minor things here and there, but can’t really focus my brain on a few challenging projects on my [...]

A Few Words About Relationship Selling

As ESR continues to dig into the sales-related challenges of our clients’ companies, we often see a lack of understanding around the issue of relationships between sellers and buyers—often referred to as relationship selling. Here are some points to consider or debate (with me or among your team): Beginning in 2000, I heard sales leader [...]

The Question Isn't, "How Big Is Their Rolodex?"

When the subject of hiring salespeople comes up, the Rolodex, virtual or otherwise, isn’t far behind. A salesperson’s business networks are only of some value.  Certainly not as much value as many candidates would like their interviewers to believe. In my experience, a candidate’s business network is only one component of their overall Personal Capital.  [...]

The Industry Analyst. Your Most Important Prospect?

Years ago, as VP of marketing, I was responsible for industry analyst relations. Early on I made plenty of mistakes, but as time went on I figured out how to effectively manage my company’s relationships with industry research analysts, resulting in correct positioning, sales leads and plenty of positive coverage. I vividly remember the penalty [...]