Kadient Is Serious About Sales Effectiveness

TweetThe more I know about them, the more I’ve been impressed with Kadient.  I really like their playbook approach, the people I’ve met on their team, and their straightforward, no B.S. approach to sales effectiveness.  After receiving an email from Rich Berkman, Vice President, Sales Enablement Strategy, about his new eBook, Dive Deeper into Your [...]

Dealmaker Genius. There Are No Excuses Anymore.

TweetPrior to our briefing last week by The TAS Group executives in advance of today’s announcement, we were somewhat skeptical.  We thought claims they made in their YouTube videos were more than a bit outrageous, like this one from their press release: “Dealmaker Genius uses over 20,000 core knowledge elements and more than one million [...]

Come On, Dave. Who’s The Best Sales Trainer?

TweetThat’s a question I’ve been asked again and again by journalists, sales leaders, sales training company CEOs, corporate training departments, consultants, and our clients, when they first contact us. When I tell them that’s not a question I can easily answer, many offer to pay me just for providing them with “just one name.” If [...]

The Best Time To Fix Your Sales Approach

TweetHappy New Year. You know how, at this time of year, all the media review the past year (or in this case, decade) and talk about advancing into the next one?  Here’s one for you:  I may have the attribution wrong, but I believe it was Confucius who said, The best time to plant a [...]

Sales Training: 12 Obstacles We Must Overcome

TweetBack in October I delivered the keynote at SMT‘s conference.  I shared with the audience ESR’s list of 12 obstacles that must be overcome for sales training to begin to have the degree of impact that a few the leading sales training companies are having with every client. Sales training is most often reactive. We [...]

More Excuses For Not Doing The Right Thing About Sales Effectiveness

TweetDave Brock wrote a terrific post about sales process.  It sparked me to write about an issue that has been troubling me. I’m not going to put forward any more arguments on the subject of whether or not process important in selling.  There is enough research out there—from ESR, from other research firms, and a [...]

Inside The Sales Training Industry (Part 3): The Hard Numbers

TweetAs a result of some recent research ESR has done for client projects (working with sales trainers as well as buyers of sales training), we have some information we’re able to share with you. Sales training revenue. Sales training revenue is off across the board, ranging from a 10% decline in previously rapidly growing companies, [...]

Inside The Sales Training Industry Part 2: 9 Big Obstacles To Overcome

TweetFor those of you who read Part 1 of this series and asked for more, thanks for your feedback, and here it is. Sales trainers and sales training firms have a big challenge over the next year:  many customer training budgets have shrunk or been eliminated entirely; the trainers’ own revenues are significantly down—there has [...]

Inside The Sales Training Industry (Part 1)

TweetI finally got around to meeting my telephone and e-mail colleague, Tom Martin, face-to-face a few weeks ago.  Tom is someone I hold in high regard for his experience, integrity and deep understanding of the sales training industry. Tom is a 20-year veteran of the sales methodology and training industry, with a diverse set of [...]

Case Study: One Company's Sales Training Vendor Evaluation

TweetLast June I was delighted to be interviewed again by Geoffrey James.  Geoffrey writes the informative and ever-entertaining Sales Machine blog for BNET.  As I’ve said before, he’s a great writer and he really understands selling. The result this time was Geoffrey’s fine piece (PDF, with permission) that was just published in Selling Power about [...]