About Salesreps: Can You Transform a C Player into a B Player?

We read a lot on the sales blogs and in articles about A, B, and C players.  Those pieces have covered various methods, learning approaches, and tools for transforming C’s into B’s, and B’s into A players. We have a strong view at ESR about this subject.   With the right approach, time, and support, you [...]

Is Sales Last on Line in Your Company?

At some point, in nearly every conversation I have with sales trainers, the subject comes up of how broken the sales function is in many companies.  I was in Chicago last week in two separate meetings with the CEOs and principals of two leading sales training companies.  Discussions with those four executives resulted in the [...]

Sales Training Buyers Beware. There is No Barrier to Entry in The Sales Training Business.

Pretty scary, huh?  It sure is, especially if you’re a sales manager looking for answers. Every day there is more bad advice posted on the Internet about what’s required for sales success, and it’s getting worse.  I’m on dozens of sales trainers’ mailing lists. Among those emails, Google Alerts, my Twitter feed (“sales training” is [...]

Transform Your Customers into Unassailable References (Part 2)

Good references are made, not born. Here is a continuation of the previous blog post, Part 1, beginning with step seven of the thirteen-step process: Train your reference. Whether he’s the ally you recruited and trained to sell on your behalf, or someone you met after the contract was signed, you have to train him [...]

Recruit a Mentor

Tougher times call for stronger personal/professional support systems. Over the years, I’ve been fortunate to have had the opportunity to coach and mentor many talented sales professionals, sales leaders, and other executives around the general subject of effective selling within their organizations. I provided them with support, contacts, insights, my experience, expertise, opinions and balanced [...]

Florida, Simulators, Pi, and Sales Mastery

Note: I’ve been reluctant to write posts that are a bit more personal.  The reason is every time I do a bunch of readers unsubscribe from this blog’s RSS feed. (I guess they just want knowledge. The fact that some stay on as long as they do must mean I deliver some of that to [...]

What Three Things Do Top Sales Performers Have in Common?

A few weeks ago I received an email from a sales director for a company that is an ESR client.  I hadn’t met this person in the past: Hi Dave, I have read your book, “How Winners Sell” and have found it to be one of the best sales mentoring books available. I have also [...]

Driving A Sales Culture Through Storytelling

Not enough sales leaders publish stories from their top salespeople about how they won business.  Sure, the basic stats will be written up, perhaps in an email: product sold, contract value, key competitors, why the customer bought from their company, who else on the team contributed to winning the business, major sales obstacle or objection [...]

The June 2009 Carnival of Trust

It’s funny how certain words you’ve always been familiar with take on new meanings as you wend your way through life.   The word “trust” is like that for me. Now that I’m thinking back in time as I write this post, I remember the television show Who Do You Trust? Perhaps the show should have [...]

Sales Training At The ASTD Conference

I’ve been at the ASTD International Conference and Exposition since Sunday.  This is my first one.  A few observations: In many companies, corporate training has a long way to go to be seen as valuable by their sales organizations.  On the other hand, when left to their own devices, many sales organizations continue to get [...]