One-on-One With Imparta’s CEO, Richard Barkey

Imparta Ltd. is a Tier 1 global sales effectiveness organization based in the U.K. with presence in 32 countries including the U.S.  They have many strengths, especially in the areas of creating customer value and methodology.  Imparta’s sales training programs encompass sales, marketing, and leadership training. ESR commenced formal coverage of Imparta last year.  They [...]

How Sales Trainers & Sales Training Companies Differentiate Themselves

For those of you new to this blog, my firm, ES Research Group, evaluates sales training companies.  We deliver our findings in the form of reports, which we sell on our website, and through consultations with companies evaluating sales training providers. First a bit of background. For us, gathering data about sales training companies falls [...]

The Best Time To Fix Your Sales Approach

Happy New Year. You know how, at this time of year, all the media review the past year (or in this case, decade) and talk about advancing into the next one?  Here’s one for you:  I may have the attribution wrong, but I believe it was Confucius who said, The best time to plant a [...]

Sales Training: 12 Obstacles We Must Overcome

Back in October I delivered the keynote at SMT‘s conference.  I shared with the audience ESR’s list of 12 obstacles that must be overcome for sales training to begin to have the degree of impact that a few the leading sales training companies are having with every client. Sales training is most often reactive. We [...]

More Excuses For Not Doing The Right Thing About Sales Effectiveness

Dave Brock wrote a terrific post about sales process.  It sparked me to write about an issue that has been troubling me. I’m not going to put forward any more arguments on the subject of whether or not process important in selling.  There is enough research out there—from ESR, from other research firms, and a [...]

Inside The Sales Training Industry Part 2: 9 Big Obstacles To Overcome

For those of you who read Part 1 of this series and asked for more, thanks for your feedback, and here it is. Sales trainers and sales training firms have a big challenge over the next year:  many customer training budgets have shrunk or been eliminated entirely; the trainers’ own revenues are significantly down—there has [...]

Inside The Sales Training Industry (Part 1)

I finally got around to meeting my telephone and e-mail colleague, Tom Martin, face-to-face a few weeks ago.  Tom is someone I hold in high regard for his experience, integrity and deep understanding of the sales training industry. Tom is a 20-year veteran of the sales methodology and training industry, with a diverse set of [...]

One Company’s Approach for Ride-Alongs with Salesreps

At SMT‘s conference last week in Orlando, Laurie Weed, Western Region Sales Development Manager at Ricoh, presented her company’s approach to ride-alongs (at Ricoh they’re called field rides) with sales reps. We’ve seen different approaches to this critical reinforcement process at ESR. I really like Ricoh’s for several reasons.  First is that they actually do [...]

Enough With The Shortcuts And Quick Solutions, Already.

Fortunately, it’s a busy time for us at ESR.  Right now, we’re providing advice and guidance to a number of companies that are actively evaluating strategies and solutions for sales performance improvement, but based on the economy, the state of the sales training industry, and the mistakes they’ve made in the past, have to finally [...]

The First Virtual Sales Training Conference

ASTD’s Sales Training Drivers is hosting an online conference and virtual trade show in October 2009. — Sales Training 2.0: Accelerating Sales Team Performance in a Down Economy — ESR is pleased to be a premium sponsor for this learning event along with ASTD. I’ve been working with Brian Lambert for several months planning the [...]