Posted on August 7th, 2008 by Dave Stein
I wrote a post a while back about white papers. I said, “In most cases, white papers are marketing documents rather than the unbiased analyses they appear to be.” The same can be said for a subset of marketing collateral labeled “Sponsored Research.” There are three prominent flavors of non-academic, sponsored research: Legitimate sponsored research. A corporation (or [...]
Filed under: Buyers, Industry Analyst, Marketing, Research, Technology | 5 Comments »
Posted on July 17th, 2008 by Dave Stein
Ann All (with ITBusinessEdge.com) posted an entry in her blog today about the optimistic outlook for CRM sales. She wrote, “Datamonitor, KensingtonHouse, CSO Insights and Gartner are among the companies with an optimistic outlook on CRM.” She then added AMR Research to the list. I won’t dispute the prediction. What I will say is that progress is [...]
Filed under: CRM, Industry Analyst, Relationships, Technology | 5 Comments »
Posted on May 17th, 2008 by Dave Stein
Too many companies (especially SMEs–small to medium-size enterprises) have either no formal analyst relations function or one that is managed by someone who is not qualified for the job. An approach like that leaves those companies unprepared for the ongoing and very competitive battles for positioning that take place within some industries. How a company [...]
Filed under: Industry Analyst, Marketing | 7 Comments »
