34 Proven Tactics for Winning More Business

This post is for all my new colleagues in Ireland—sales executives and directors, VPs, MDs, and CEOs who have been attending Enterprise Ireland and The Dublin Institute of Technology’s International Selling Programme. I’ve facilitated seven days of programmes with just one left to go.  We’ve discussed sales effectiveness-building processes and strategies for building a sales [...]

Sales 101 Alone Doesn’t Get The Job Done Anymore

When you think about it, those of us in sales are all after the same goals: winning more business, sooner, and at higher contract values and margins.  But which skills, if mastered by your sales people, will get you to those goals and keep you there?  The answer requires a bit of explanation. For virtually [...]

Hey Salesreps… This Post’s For You.

After a webinar I did in December with The TAS Group, I got an angry email from someone who attended.  He wrote, “Instead of all the negatives how about offering some sales help for those of us that still have a job??” I understood his perspective right away.  The messages I delivered during the webinar [...]

Sales Playbooks

A few weeks ago the folks at Kadient briefed me on their approach and their sales performance improvement tools.  As you would expect, I posed the chicken-and-egg question with respect to what order a company should implement Kadient’s tools versus installing and implementing a sales methodology.  I liked their answers. I picked up a tweet [...]

Here's What's Going On

ESR has a unique perspective on sales performance improvement. We don’t deliver sales training or sales consulting. We’re sales training industry observers, analysts, researchers and advisors to our clients on what works in sales effectiveness and training. Here’s what’s been going on at ESR: A large client in the financial services sector is working very [...]

Strategy 18: Become An Expert At Competitive Positioning

Hey, I have a proposition for you. I had a really bad experience with Dearborn Trade Press (now Kaplan Financial Publishing) with my book, How Winners Sell, Second Edition. It’s no longer in print, although companies seem to be able to find copies somehow when I come in to present at their sales kick-offs and [...]

Strategic Account Management: It's Not Just A Sales Job.

One of the top firms among the 26 sales performance improvement providers ESR covers is Performance Methods, Inc. (PMI).  Founder and managing partner Steve Andersen is recognized as a thought-leader in the demanding and often misunderstood area of strategic account management. (Listen to Steve in an ESR/Podcast.) To understanding what a strategic account management methodology [...]

Trust

I’ve been very critical of sales tips during the past six months.  My column in Sales and Marketing Management Magazine about it as well. The simple reason is that sales tips keep salespeople and their managers focused on tactics and shortcuts rather than investing the time and effort required for planning and executing a strategic [...]

Rolling Disclosure. Sure Steps To Losing A Sale.

I’ve heard the term “rolling disclosure” a few times on the political TV shows recently. So far as I can tell, MSNBC’s Chris Matthews was the first to use the term in 2001.  Matthews:  “He told us what he knew as soon as he knew it, not when it suited him. There was no ‘rolling [...]

There Are No Shortcuts To Sales Effectiveness

My friend Alan Ganapol says, “Always read the signs.  They’re out there.  You just have to read them.” The signs today came in the form of notices that two of my recent articles were published.  They’re both on essentially the same subject. I felt compelled to share those with you. The first article is in Business & Leadership, [...]