One-on-One With Imparta’s CEO, Richard Barkey

Imparta Ltd. is a Tier 1 global sales effectiveness organization based in the U.K. with presence in 32 countries including the U.S.  They have many strengths, especially in the areas of creating customer value and methodology.  Imparta’s sales training programs encompass sales, marketing, and leadership training. ESR commenced formal coverage of Imparta last year.  They [...]

Inside The Sales Training Industry Part 2: 9 Big Obstacles To Overcome

For those of you who read Part 1 of this series and asked for more, thanks for your feedback, and here it is. Sales trainers and sales training firms have a big challenge over the next year:  many customer training budgets have shrunk or been eliminated entirely; the trainers’ own revenues are significantly down—there has [...]

One Company’s Approach for Ride-Alongs with Salesreps

At SMT‘s conference last week in Orlando, Laurie Weed, Western Region Sales Development Manager at Ricoh, presented her company’s approach to ride-alongs (at Ricoh they’re called field rides) with sales reps. We’ve seen different approaches to this critical reinforcement process at ESR. I really like Ricoh’s for several reasons.  First is that they actually do [...]

We Don’t Need No Stinkin’ Coaching

ESR knows that when buyers of sales training need to skinny back on the vendor’s proposal to save some money, coaching/learning reinforcement often gets cut first. I pointed this out yesterday during my keynote speech at SMT’s conference in Orlando and got universal agreement from a roomful of enthusiastic practitioners, trainers and consultants. Everyone in [...]

Selling Lessons From A Trumpet Lesson

It was an exciting week. I started out in St. Paul on Sunday afternoon. I was there Monday and Tuesday to attend a few meetings with a special client, deliver a few presentations, facilitate some discussions and attend their annual sales awards dinner. It was two of the best days I’ve ever spent with a [...]

8 Tips For Saving Money On Sales Training

Sales training is more important now than during any time I can remember.  I’ve written again and again about the right approach to training.  So long as you are following those guidelines, here are some tips to reduce the typical cost of sales training: Employ a blended-learning or distance-learning-only approach. Not every situation requires classroom [...]

The Brooks Group: Getting A (Second) Life.

The Brooks Group surprised ESR when we commenced coverage of them for our last Sales Training Vendor Guide.  They scored very well in both solution breadth and solution effectiveness, even against many of the bigger, more well-known training companies. Al Case, Vivian and I did an analyst briefing call with the Brooks Group management team [...]

Holden International: Moving In The Right Direction

Followers of this blog are familiar with the high value I place on planning, competitive selling strategies, and political leverage for winning complex sales situations as well as for effectively managing strategic accounts.  I was first introduced to Holden many years ago by Steve Slaughter, a salesrep who worked for me who had been through [...]

Strategic Account Management: It's Not Just A Sales Job.

One of the top firms among the 26 sales performance improvement providers ESR covers is Performance Methods, Inc. (PMI).  Founder and managing partner Steve Andersen is recognized as a thought-leader in the demanding and often misunderstood area of strategic account management. (Listen to Steve in an ESR/Podcast.) To understanding what a strategic account management methodology [...]

Chops

Having been a professional trumpeter, early on I learned the word “chops” as it is used to describe a player who has a powerful embouchure (the use of the muscles surrounding the mouth in order to create a sound on a wind instrument).  Here is Japanese trumpeter Eric Miyashiro providing a dazzling rendition of Over [...]