Complex Sale? No Organization Chart? Why Not?

Why don’t sales reps don’t utilize org charts for complex opportunities they’re pursuing? Why don’t their sales managers insist that they do?  Those graphic representations of a company/division structure are invaluable in a complex sale. The most effective sales coaches I know refuse to help a rep with a deal unless they have an up-to-date [...]

Transform Your Customers into Unassailable References (Part 2)

Good references are made, not born. Here is a continuation of the previous blog post, Part 1, beginning with step seven of the thirteen-step process: Train your reference. Whether he’s the ally you recruited and trained to sell on your behalf, or someone you met after the contract was signed, you have to train him [...]

Transform Your Customers into Unassailable References (Part 1)

Good references are made, not born. References fall into two broad categories, which sometimes overlap: those your company maintains, and your personal references. Sales winners know how to use both to best effect. But, you may ask, if the company maintains references, why do you need your own? There are several reasons: If your company [...]

Sales 101 Isn’t Enough, Says a Panel of Experts

Yesterday I had the pleasure of hosting an  sales expert round table hosted by Focus.com entitled, What Advanced Selling Capabilities are Required to Win Today? Focus.com came to me asking what topic I’d like to discuss.  The list is always long, but it occurred to me that a discussion among five experts in advanced selling [...]

How Sales Trainers & Sales Training Companies Differentiate Themselves

For those of you new to this blog, my firm, ES Research Group, evaluates sales training companies.  We deliver our findings in the form of reports, which we sell on our website, and through consultations with companies evaluating sales training providers. First a bit of background. For us, gathering data about sales training companies falls [...]

The Industry Analyst. Your Most Important Prospect?

Years ago, as VP of marketing, I was responsible for industry analyst relations. Early on I made plenty of mistakes, but as time went on I figured out how to effectively manage my company’s relationships with industry research analysts, resulting in correct positioning, sales leads and plenty of positive coverage. I vividly remember the penalty [...]

How Do You Fix Sales Ineffectiveness?

What’s going on here? Sales training has been around for more than 100 years.  Yet every year, new approaches appear with the promise of being “The Silver Bullet.”  Old approaches—even those that are relevant to fixing the proble—are labeled “old-school,” and rejected. On Amazon.com there are 29, 469 books under the category of “How to [...]

Holden International: Moving In The Right Direction

Followers of this blog are familiar with the high value I place on planning, competitive selling strategies, and political leverage for winning complex sales situations as well as for effectively managing strategic accounts.  I was first introduced to Holden many years ago by Steve Slaughter, a salesrep who worked for me who had been through [...]

Strategic Account Management: It's Not Just A Sales Job.

One of the top firms among the 26 sales performance improvement providers ESR covers is Performance Methods, Inc. (PMI).  Founder and managing partner Steve Andersen is recognized as a thought-leader in the demanding and often misunderstood area of strategic account management. (Listen to Steve in an ESR/Podcast.) To understanding what a strategic account management methodology [...]

Premium Sales and Service, On Rye. Hold the Baloney.

At party I started chatting with a nice guy, late 20′s or so, neatly dressed, with bright, intense eyes. We talked weather, current events, the usual stuff, and then I popped the question. “So, what do you do?” He smiled. He said he recently bought a route in his area selling cold cuts and other [...]