So How’s That Value Prop Thing Working Out For You?
Posted on November 10th, 2010 by Dave Stein
The subject of value propositions comes up again and again in ESR’s discussions with our clients. Many believe they have a strong, differentiated value proposition, but can’t seem to leverage it competitively in the markets into which they sell. And after we perform our sales effectiveness assessment, it turns out their value propositions aren’t as [...]
Filed under: Marketing, Sales Enablement | 1 Comment »
