What’s Going On…

During the past four weeks, we’ve been running pretty hard at ESR.  We finalized our new Sales Training Provider coverage model.  We gave final approval on the design of our new website (to launch later this fall).  We delivered three identical For Sales Trainers-Only webinars.  (If you missed them, contact us.  We’ll set you up [...]

Right Now, Your Customer Is Learning How to Kick Your Butt

Getting sales leaders to understand the importance of a strategic approach to sales performance improvement is often an uphill battle. So, when I get in front of a group of sales leaders, one of the things that I say to grab the participants’ attention is, “Somewhere in another building on the other side of town, there [...]

For Sales Trainers Only – Webinar Archive Available

Subject: ESR’s New Sales Training Provider Coverage Model ES Research Group, Inc., (ESR) is expanding our ongoing global coverage of sales training providers. As a provider of sales training, I would like to personally invite you to a most important event which we expect could have a significant impact on your firm, your products and [...]

Yet Another Misguided Sales Training Decision

A while back a well-known and well-respected company approached ESR about us assisting them in an upcoming sales training provider evaluation and selection process.  Right up our alley! We asked about their requirements definition.  Mary (not her real name), from the corporate training department, was managing the project.  She told me that a boutique consulting [...]