The TAS Group Didn't Step. They Jumped.
Today The TAS Group announced the formal launch of its Dealmaker Partner Network. Dealmaker, The TAS Group’s sales performance automation platform, will serve as the core of a new generation of technology-enabled selling and learning solutions configured for each client’s specific requirements.
The TAS Group’s charter solution partners are Huthwaite*, Infomentis*, and Think! Inc. Odd bedfellows, you’d think. But that’s the whole idea. There isn’t a company we speak with that doesn’t have some amalgam of content and process from multiple sales performance improvement providers. Maybe it’s SPIN Selling along with Think! Inc.’s strategic negotiation process and The TAS Group’s political mapping approach. Until now, you’d have to either use paper documents or employ a CRM platform, leaving out critical components of one or more of your chosen solutions. (Of course, a vendor’s licensing restrictions might prevent you from taking this approach at all.)
By now we all know that sales teams that employ a common, widely complied-with sales methodology perform better than those that don’t. That makes this a big development for companies seeking greater compliance with their sales methodology.
Further to that point, The TAS Group has shown us that when you provide salespeople with technology built for them, and built to help them win business, they will use that technology. Now, with the promise of incorporating content from other third-party and home-grown sources, companies can set the bar even higher for the performance of their sales teams.
This technology/content solution will only work when you have completely understood your own requirements and built or configured a selling methodology with the associated processes, tools, support, learning, measurement, infrastructure and ongoing process improvement mechanisms. Selecting components from The TAS Group’s Dealmaker Partner Network or any other source must be based on meeting your requirements, not selecting those components for any other reason.
In summary, here is our comment from The TAS Group’s press release, “‘This initiative from The TAS Group leapfrogs what others in this market have done,’ said Dave Stein, CEO of ES Research Group, Inc (www.esresearch.com). ‘For the first time, customers can leverage the value from multiple top-tier sales effectiveness vendors’ offerings, all seamlessly integrated with the automation that we believe is critical to long-term success.’”
If you’d like to delve deeper into what ramifications this partnership can have for your company, let me know.
* ESR covers The TAS Group, Huthwaite and Infomentis.
Disclosure: Each of these companies has purchased research from ESR.
Filed under: CRM, Measurement, Sales Training Companies, Technology, sales process
The Bee Group is proud to be a member of the Dealmaker Partner Network. We agree that this is a game changer for our customers.
Bruce
Thanks for jumping in here, Bruce. For my readers: The Bee Group will be discussed during a keynote recounting a very successful sales training and technology intervention during the upcoming ASTD Sales Training Drivers Virtual Conference. See the graphic in the left column on this blog.
This is one of the most exciting events to happen in this space in quite some time. The thought leadership and innovative ideas represented in the Dealmaker Partner Network can finally deliver on the elusive promise of sales effectiveness. Wendy Reed InfoMentis
Thanks for your comment, Wendy.
You and I both know that all the technology in the world isn’t going to help those sales leaders who can’t or won’t take a strategic view of sales effectiveness. Slapping some technology over broken or missing process will yield nothing. There is a lot more to it, of course, but that’s the right place to start.